Article

Deseret News’ Transformation to a Worldwide Information Business

What can your Business Learn from its Strategy?

By Paul Beebe

March 12, 2014

“We now actually have a business that is sustainable and can carry its own future,” he says.

“Is it under pressure? Yes. Are we being efficient? Like you’ve never been in your life in that core business.”

“But we think we have answered a job to be done. We have a cost structure to do it and that can actually sustain itself. And that unfortunately is something most newspapers haven’t done,” Gilbert says.


Has your industry been disrupted? Try “Two Routes to Resilience”**

  • Transformation A: Reposition the Legacy Business or find the strongest competitive advantage your current model can sustain in the disrupted market.

  • Transformation B: Building the Future or embracing the possibilities of the new marketplace as energetically as the disruptors do.

  • Generate full value through a capabilities exchange:

1) Establish leadership,

2) Identify the resources the two organizations can or need to share,

3) Create exchange teams,

4) Protect the boundaries, and

5) Scale up and promote the new business.

**Source: Harvard Business Review article, December 2012, authors: Clark Gilbert, Mathew Eyring and Richard N. Foster

A big key in transformation B is that the disrupting organization must run in a separate organization than the legacy business with different leadership, different resources and a different P&L.

 

Want More Information?

Try these books from Clayton Christensen

• The Innovator’s Dilemma (1997)

• The Innovators Solution (2003)

• The Innovators DNA (2011)

 

How the Deseret News has transformed into a worldwide information business

• Strategically identified its area of content expertise, an area in which it can compete in the world market.

• Launched a national print edition of the Deseret News with content that appeals to people of many different faiths.

• Syndicated content in area of expertise with more than 400 news organizations across the United States.

• Developed websites to extend its reach, including OK.com, familia.com.br (family.com in many different countries), Utah.com and saltlake.com.

 

 

Page 1234
Utah Business Social
UB Events View All
Health Care HeroesUtah Business Event
Oct 21, 2014
Please join us, along with our sponsors, MountainStar Healthcare, and Roseman University in honor...
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine, along with our sponsor Adobe, for an in-depth, hands-on, educ...
Community Events View All
DecisionWise Engagement MAGIC Training
Sep 23, 2014
From the authors of MAGIC: Five Keys to Unlock the Power of Employee Engagement. Engagement MA...
Mac OS X Support Essentials
Sep 23, 2014
Using Apple Certified Curriculum, Mac OS X Support Essentials is a hands-on course that provides ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel