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Datamark, a leader in data-driven enrollment marketing, just celebrated its 25th anniversary as it has grown from a small direct mail agency to a full-service, direct marketing firm. Not afraid to embrace the changing times, Datamark has reinvented the art of direct mail, helped customers embrace the power of mobile marketing, and developed solutions for schools to address the increasingly competitive and regulatory conscious marketplace.
“It is quite an amazing accomplishment when you look back to the days of our humble six by six foot office where one employee sat on the phone trying to convince colleges of the power of direct mail,” said Tom Dearden, CEO of Datamark. “That employee, Ed Patterson, is still with us today, and along with so many other pioneers on our team and among our customers, we are grateful for their vision and dedication. The dream that started out in that basement office is today marked by the milestone of our 40 millionth lead.”
Datamark has spent 25 years mastering the art and science of enrollment marketing. As part of its anniversary celebration, Datamark is releasing its “25 Direct Marketing Tips” based on the insight it has gained, the lessons it has learned, and the successful campaigns it has produced. Highlights include:
“Looking back over the last two and a half decades, the higher education industry has been through a whirlwind of change – we’ve seen explosive enrollment growth, battled our share of recessionary times, experienced waves of regulatory change, and dramatically altered the way we teach and communicate with technology – needless to say, it has been anything but predictable,” said Paul Reddy, president of Datamark. “What has remained constant is our ability to be a trusted advisor to our customers and help their students believe that they can truly be successful. Twenty five years later, that still holds true.”
To receive a free copy of Datamark’s “25 Direct Marketing Tips,” please contact email@example.com.