October 14, 2013

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Article

Datamark Acquires Technology Assets from Altius Education

Press Release

October 14, 2013

Salt Lake City – Datamark, a data-driven enrollment marketing company, has acquired the technology assets of Altius Education, including its competency-based online learning platform, Helix, and its enrollment management and student retention platforms.

"Helix is an entirely new kind of online learning environment, said Oakleigh Thorne, current chairman of the board of Datamark. “It offers competency-based, personalized learning paths that can make education more affordable and efficient. It's underpinned by Big Data analytic tools that provide feedback for improving student outcomes and it lives in the Cloud, thereby reducing costs and offering extreme reliability.”

Datamark, which has served the higher education market for more than 25 years, also announced that Matthew Schnittman is joining the company as president and CEO. Current CEO Tom Dearden is assuming the role of chairman of the board. Furthermore, Datamark extended employment offers to 42 current Altius employees, and all offers have been accepted.

"This acquisition further enables us to add a new suite of services to our traditional strength in enrollment marketing, including enrollment management services and student retention services, which allow us to address some of the most pressing challenges in higher education," Dearden said.

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