November 5, 2013

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Article

California Dreaming

Winder Dairy Adds Three Million People to its Customer Base

By Melanie Johnson

November 5, 2013

Capacity – Can the vendor grow with the company and provide the volume it needs?

Turn-around time – How quickly can the vendor get products to a customer’s home, so time is not lost and freshness is not compromised?

Deliver on Promises

Moving into Orange County not only produced tremendous growth opportunities for Winder Farms, it also provided important insights that will guide future growth endeavors for the company.

“It takes more time and resources than you expect—plan on that; anticipate that,” Tanner says. “Build in some cushion when you have deliverables, especially as it relates to promises you make to customers.”

Winder Farms also learned to adjust its business model as needed and tailor its approach to the new market. Listening to its customers helped the company better understand wants and needs in that area.
 

 

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