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Bluffdale – C7 Data Centers has begun accepting the digital currency bitcoin. Bitcoin is a peer-to-peer payment system and cryptocurrency, so named because it uses cryptography to control the creation and transfer of money, offering an alternative currency and payment-tracking system.
C7 accepts bitcoins through multiple online services, and will add others as the market options expand. As a payment option, bitcoins offer customers benefits such as low inflation risk, low collapse risk due to its virtual global currency, and a safe and inexpensive form of payment.
Bitcoin has been growing in popularity, and C7 joins many other major companies to accept the digital currency, including Overstock.com, the Sacramento Kings professional basketball team, the Richard Branson-led aviation company Virgin Galactic, the blogging platform Wordpress and Zynga.
C7 first became involved in bitcoin with its sponsorship of the soon to be released documentary, “Life on Bitcoin.” Beccy Bingham, director of marketing at C7, lived and traveled the world on the digital currency with her husband for 101 days in 2013 while a film crew followed them on their journey. The BBC, Al Jazeera, NPR and the Wall Street Journal have profiled the project.
“C7 has received many requests over the last few months to accept bitcoin payments, and is responding to the demand," said C7 Data Centers CEO Wes Swenson. "C7 strives to provide its global customers with world-class service, and the pioneer of cryptocurrency will offer another convenient payment option, as it is all about the customer at C7.”