April 30, 2014

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

BYU Business Students Place Third in Social Responsibility Case Competition

Brigham Young University

April 30, 2014


Provo – Bold strategy and detailed recommendations helped four Marriott School of Management undergraduates take third in the Milgard Invitational Case Competition on Social Responsibility. This was the first year Brigham Young University participated in the competition, held at the University of Washington Tacoma, where teams developed strategies to help a company positively impact society.

“Some of our team’s recommendations will be used in the future, and that was great to see,” said Jeff Thompson, professor of public management and team adviser. “The students were able to make a real difference.”

Teams from ten universities created recommendations for Outerwall, a company that produces machines, including the Redbox and Coinstar kiosks. Outerwall’s ecoATM, a kiosk that exchanges money for old electronic devices, was facing criticism for encouraging cell phone theft.

Students had only three days to prepare their strategies before flying to Washington to present to a panel of judges. The BYU team recommended that Outerwall rebrand the entire product and introduce new security features to show consumers that the company values their safety.

“Instead of addressing the symptoms, we tried to address the problem itself,” said team member Jake Hunsaker. “I learned that corporate social responsibility is not just an afterthought. It needs to be tied to a company’s strategy.”

The Marriott School’s team was comprised of seniors Samuel Belgique, a finance major from Salt Lake City; Jake Hunsaker, a management major from Ogden, Utah; Greg Kline, a management major from Arlington, Texas; and Jared Maxfield, a management major from Midvale, Utah.

“Our students had a strong presentation and did great for their first time competing in this case competition,” Thompson said. “It gave the students a chance to understand the challenges of operating a business that is both socially responsible and profitable.”

The University of Washington and University of Washington Tacoma teams won first and second place, respectively. Other participants included the University of Southern California, the University of Texas at Austin and the University of Arizona.

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel