January 31, 2014

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Business Leaders Unleash Media Campaign to Promote STEM

By Heather Stewart

January 31, 2014

Salt Lake City — Speaking to a group of elementary students at the Neil Armstrong Academy, American Rides star Stan Ellsworth said pursuing STEM careers would give students “a better opportunity to use your curiosity, use your imagination, use your intelligence to make a difference.”

Ellsworth was at the school along with former astronaut Charles Precourt and Miss Utah 2012 Kara Arnold to rally the students around science, technology, engineering and math (STEM) education.

“You guys have the opportunity to have a great education, to see the world as more than what we see it as today, to appreciate more the world that we have, the art that we have, the music that we have—because you understand how it works,” said Ellsworth

The gathering was also the launching pad for a media campaign to get parents and students excited about STEM. The campaign, “STEM Utah: Curiosity Unleashed,” will use television, radio and billboard ads, along with social media efforts, to educate parents about the opportunities in STEM fields and to help children see STEM careers as exciting and fun.

The $2 million campaign was developed and funded by a coalition of businesses, many of which rely on STEM workers.

Stan Lockhart, government affairs manager for IM Flash Technologies, told the students that “there are thousands of jobs in Utah that are open and we want to hire people for, but we can’t find them. They’re very cool. The pay is really good. We can’t find people to hire; we can’t find people because they don’t have the skills that are needed for those jobs.”

The media campaign will showcase local companies like IM Flash Technologies and Merit Medical, explaining the high-tech processes and products each company has developed.

“Essentially, what we’re doing is we’re going to show off the cool jobs in the state,” said Lockhart. “We’re going to show everyone that there are these jobs that can change the world, if you get them.”

“The sad thing is, these are really good-paying jobs, great-quality jobs … yet we don’t produce enough [skilled workers]. In fact, we’re importing engineers from other countries,” said Gov. Gary R. Herbert.

“We want to make sure that you have the skills, that you’re able to go out into what now is a global marketplace and compete,” Herbert told the students.

Speaking from the perspective of an investor, Alan Hall said, “STEM is fundamental to us as businesspeople because we need bright, innovative students who see things that can be done to solve problems, not only today but in the future.”

Hall is the founder and chair of MarketStar, and he also chairs Prosperity 2020, a coalition of business and community leaders that has set the ambitious goal that 66 percent of adult Utahns will have earned a certificate or degree by 2020.

“We need a workforce,” said Hall. “We need people who are educated and ready to go to work, who can help us take care of our customers and their particular needs.”

Some of the companies involved in the Curiosity Unleashed campaign include Merit Medical, Nelson Labs, Boeing, L3 Communications, ATK, IM Flash Technologies, US Synthetic, EnergySolutions, EMC, eBay, doTERRA, Rocky Mountain Power, Fidelity Investments, Goldman Sachs, Chevron, JPMorgan Chase, the Larry H. Miller Group of Companies and Regence BlueCross BlueShield of Utah.

Utah Business Social
UB Events View All
Best Companies to Work For 2015Utah Business Event
Dec 10, 2015
Utah Business magazine is thrilled to announce the 2015 Best Companies to Work for Event! This y...
Community Events View All
Empowering Self and Others: Become and Awakener
Dec 1, 2015
Uncover the secrets of empowerment. Whether you are a parent, a teacher or a Coach, you’ll find ...
Secrets to Financing your Business
Dec 1, 2015
Register: https://www.eventbrite.com/e/december-1st-secrets-to-financing-your-business-tickets-19...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: