January 22, 2014

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Business Leaders Talk Success through Failure during Sundance

By Rachel Madison

January 22, 2014

My first employee thought he’d been fired almost five times now,” she said. “The fact that he’s failed has made him a better employee because he’s learned so much. We try to share our failures with our employees and show that we are in this together and we’re going to fail in order to have a successful startup.”

One failure that has become a monumental success for Abode is Acrobat and PDF. Warnock said Acrobat and PDF files were first invented by Adobe in 1991. The product was taken to several groups and no one thought the product was good for anything.

I couldn’t believe that people had this response,” he said. “We started shipping it in 1993. It was miserable—no traction whatsoever. The board of directors wanted us to kill the project because it wasn’t an immediate success, but we said there was no way in hell we were giving up on it. Today, the Acrobat business is Adobe’s single largest product. You have to have faith. If your product or business hasn’t been understood, you have to have a certain amount of faith and patience and stick to your guns.”

Gov. Gary Herbert also spoke to the audience, stating that he’s had his fair share of failures as well. His first foray into politics was running for the Orem City Council. He lost the election by 36 votes, but ultimately was able to turn that experience into a success by becoming Utah’s governor.

I certainly learned a lot on the failure side,” he said. “I believe we learn from failure. I learned something when I ran for my city council office. We learn from our successes, but we learn just as much, if not more, from our failures. The free market, capitalistic society we live in is very powerful and provides us with opportunities to try, fail, try, fail again, and pick ourselves up and find a successful route to create products and services. I’m a believer in the American experience.”

Page 12
Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel