Between the Lines

Garner Media Exposure that Money Can’t Buy

Spencer Sutherland

May 6, 2013

 “Understanding the platforms is important because it’s the access point into your audience,” Wolfenbarger explains. “And platforms need to match the audience.”

Defending Your Brand

The internet—especially social media—never sleeps. And because the conversations about your brand or reviews of your products may not always be positive, “you can lose control of your online brand very quickly,” Wright says.

Wright recommends taking a proactive online approach with content that accurately describes your products and reinforces brand messaging. This may include responding to negative Facebook posts or online reviews, or even encouraging satisfied customers to leave positive reviews on sites like Amazon, Citysearch or Google Places.

 “That’s a full-time job,” he says. “The sheer mass of information that needs to be distributed should be managed by a professional—someone who understands your message and is able to converse with your customer and provide them with the information that they’re looking for.”

This one-on-one digital interaction opens up doors for the type of customer service—and, in turn, consumer advocacy—that traditional advertising could never provide.

 “On the internet, the sky is the limit,” Wright says. “Being able to interact and engage in conversation with your clients is instrumental to the future success of any organization.” 


Page 12
Utah Business Social
UB Events View All
Utah Employers Healthcare Summit and Healthcare Heroes Utah Business Event
Oct 6, 2015
The Utah Employers Healthcare Summit is a gathering of all of the major employers, healthcare pro...
Twenty in Their 20sUtah Business Event
Nov 5, 2015
Meet the young and ambitious professionals who are taking the business world by storm! The honore...
Sustainable Business Awards Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the Utah Sustainable Business Awards. This program ...
Community Events View All
9th Annual CHINA Town Hall: Chinese Investment in the United States
Oct 5, 2015
CHINA Town Hall is a national day of programming on China involving 70 cities throughout the Unit...
Oct 6, 2015
Link to tickets:  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: