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Travel & Tourism
Park City – Backcountry has acquired Bergfreunde.de, an e-commerce company for outdoor enthusiasts in Germany, Austria, and Switzerland.
“The Backcountry and Bergfreunde brands are well-aligned in terms of their passionate customers, their expert customer service, and an internal culture that thrives in the outdoors,” said Jill Layfield, CEO of Backcountry.
“We are thrilled to join the Backcountry family,” said Martin Theben, founder of Bergfreunde.de. “We have always admired Backcountry’s robust community and focus on remaining authentic within the outdoor community.”
Backcountry was founded in 1996, and Bergfreunde.de was founded in 2006.