November 19, 2013

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Avenue H Accepting Small Business Applications Online

Press Release

November 19, 2013

Salt Lake City — Utah’s small businesses can now join Avenue H through its new online registration and enrollment tool. Avenue H is an insurance marketplace created by the state of Utah that meets the new Affordable Care Act (ACA) standards but allows small Utah companies with one to 50 employees to purchase health insurance from Utah-based insurance companies.

By filling out a short form on, employers can get a quote for their company’s 2014 health insurance rates and buy coverage online.

“’s new consumer enrollment tool is an evolution of the way we have been helping small businesses offer insurance benefits to their employees,” said Patty Conner, director of Avenue H. “Utah’s small business owners can now register their employer group online and get their employees insured in less than 30 days.”

Avenue H is the state’s small business health insurance marketplace, and it has been successfully enrolling groups for several years. Through an agreement with federal health officials, Avenue H meets all the requirements of the ACA law, but is controlled by the state of Utah.

On Avenue H, employers are able to give their employees an affordable flat dollar amount for their health insurance. Employees then take those funds and shop for insurance on They can choose coverage that fits their needs from among 70 plans offered by Arches Health Plan, SelectHealth and UnitedHealthcare. If the coverage they choose costs less than their employer’s contribution, employees can roll the excess into a health savings account, which is a bank account used specifically for health needs. New for 2014, employers can also offer dental coverage from one of seven dental carriers.

Employers still have the option of working with their broker — just as they always have — but now they have a second option for joining Avenue H. “We wanted to give employers a choice in how they join Avenue H,” said Conner.”

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