Around Utah

Devin Felix

April 8, 2013

Salt Lake Area

New Residential Development in Bluffdale

Bluffdale – THE ACLAIME GROUP completed a deal to purchase a 141-acre real estate development property northwest of Point of the Mountain in Bluffdale. The deal was finalized through Aclaime Dynamics, a development company owned by The Aclaime Group.

Over the next few years, Aclaime Dynamics will direct the development of the 1,000-home sites and mixed-use commercial acreage. The project has been named Aclaime at Independence.

“Due to some of the unique circumstances of the property, including the development of Porter Rockwell Boulevard, this is a wonderful opportunity for both Aclaime and the community of Bluffdale,” says Justin Luettgerodt, CEO of The Aclaime Group and managing partner of Aclaime Dynamics. “This property will not only provide new homes for Utah families, but will create a completely new and fully expanded community minutes from I-15.”

Porter Rockwell Boulevard will be a major east-west corridor road connecting Redwood Road and I-15. The developers plan to add parks, trails, landscaping, local businesses, schools, churches and community buildings to the area. To complete the acquisition of the property, The Aclaime Group acquired Performance Dynamics, a real estate development company, which is now known as Aclaime Dynamics.


Adobe Summit Inspires, Educates at Salt Palace

By Devin Felix

Salt Lake City – More than 5,000 people gathered at the SALT PALACE for the 2013 ADOBE Summit Digital Marketing Conference, held March 6 and 7. This year’s Summit was the largest the company has held so far, said Brad Rencher, Adobe’s general manager of digital marketing. The event had registered attendees from 27 different countries.

Rencher delivered the keynote address and was joined on stage at times by other Adobe representatives, including CEO Shantanu Narayen. The address focused largely on what Rencher called “the last millisecond,” the moment between a customer’s action (such as a mouse click or a smartphone tap) and the experience that follows. It’s now possible for companies to use technology to customize users’ experiences in that millisecond and ensure that they’re being presented with marketing that is suited to them.

Digital marketing has changed significantly in recent years and continues to change quickly, Narayen said. It’s no longer enough for marketers to drive customers to their company website in hopes they’ll become paying customers. Instead, companies should engage their customers everywhere. “Having a direct relationship with all of our customers has been increasingly important,” Narayen told the crowd.

For companies to succeed in digital marketing, they must break down organizational walls that often separate marketers, analytics professionals, creative professionals and other employees, Rencher said.

Much of the keynote was dedicated to demonstrating Adobe’s Marketing Cloud products, which are intended to allow employees from different departments within a company to collaborate more easily.

The conference continued after the keynote address with dozens of breakout events and general sessions on a variety of topics. A general session Thursday morning included presentations by marketing executives from NASCAR and NBC Sports, as well as record-setting skydiver Felix Baumgartner and Salman Khan, founder of the online free educational website Khan Academy.


Outdoor Retailer to Remain in Salt Lake City Through 2016

Salt Lake City – OUTDOOR RETAILER (OR) organizers, backed by the unanimous support of the Outdoor Industry Association board of directors, announced that the Winter and Summer Market tradeshows will continue at the Salt Palace Convention Center in Salt Lake City through the end of 2016.

Outdoor Retailer began hosting the tradeshow in Salt Lake City in 1996 and was previously contracted with Salt Lake through 2014.

“Outdoor Retailer is grateful to be able to remain in Salt Lake City for the next three years,” says Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. “The industry has a collective affection for this town. The shared outdoor passions, cost-efficiency of doing business, and the partnership of regional and state officials have all directly contributed to the current vibrancy and success of the show.”

The contract extension comes after 18 months of work with Salt Lake City to answer concerns about inadequate housing and infrastructure for the OR Winter and Summer Market shows, two of the fastest-growing shows in the country. Tradeshow organizers have also initiated discussions with more than 3,000 tradeshow stakeholders regarding the growth trajectory of the show through surveys, advisory boards, one-on-one conversations and an online sounding board.

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