November 1, 2012

Cover Story

Taking the Leadership Reins

Let’s face it—when you create a concept, work to perfect it, f...Read More

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Around Utah
Around Utah

Sabrina Stover: Instilling a Culture of Recognition and Reward

Roger Andrus: Helping Utah Businesses Find Their Niche



Around Utah

Sarah Cutler

November 1, 2012

“Vivint is the premier provider of home technology solutions—improving customers’ lives with world-class home security, energy management, home automation and solar energy,” says Peter Wallace, senior managing director at Blackstone. “We believe that the company is well positioned to capture significant share of these emerging markets. Todd Pedersen and the talented team at Vivint have built a remarkable company based on cutting-edge product offerings and superior customer service. Blackstone is excited to partner with them in the next phase of the company’s continued growth and innovation.”

The transaction is expected to close before the end of 2012.

GroSocial: From Basement to Global
By Sarah Cutler
Orem - With approximately 4,000 paying customers and 30,000 users and customers in more than 20 countries, GroSociaL has made a name for itself in a short period of time. The social media marketing software developer began in a basement and launched its first product in March 2011.

“We were employed full time elsewhere. This is something we did to make a few bucks on the side, working nights and weekends,” says Zach Mangum, GroSocial CEO. The company originally began as a social media marketing company. With quick growth, GroSocial didn’t have the manpower to keep up with the demand, so it transformed into a software developer.

The platform allows users to create custom tabs to better engage users on Facebook through more than 30 widgets, including contests, promotions, forms and more.

The GroSocial business model is to partner with what Mangum refers to as small and medium-sized business aggregators such as AT&T Interactive, SurveyMonkey, Eventbrite, Wufoo, UK2 Group and HubSpot.

Mangum notes that people are investing in social media marketing. “If you’re not investing in it you’re falling behind,” he says. “People are addicted to social media. You carry Facebook and Twitter in your pocket, in your phone. Our software empowers a small business to more easily use tools to interact with their Facebook users and customers.”

Northern Area
Ogden - AMERICA FIRST CREDIT UNION employees donated 200 service hours, lunch and a $6,000 siding package for the Habitat for Humanity of Utah County’s Builders Blitz 2012. The 10 days of service from local construction professionals and volunteers produced a new four-bedroom home.

Clearfield - LIFETIME STORE held a grand opening of its new 9,300-square-foot store in St. George. The store will be the first Lifetime Store location in Southern Utah and the sixth in the state.

Ogden - ADVANCED BRAIN TECHNOLOGIES launched TLP Achieve, its newest addition to The Listening Program family of evidence-based music solutions. TLP Achieve is designed to improve cognitive performance in children and adults.

Tremonton - UTAH COMMUNITY REINVESTMENT CORPORATION provided $700,000 term financing for Ashfield Apartments, a 48-unit apartment community in Tremonton sponsored by NEIGHBORHOOD NONPROFIT HOUSING CORPORATION.

Centerville - INTERNATIONAL ARMORING CORPORATION was named the International Manufacturer of the Year by an independent judging panel representing the International Business Awards.

Bountiful - ROCKY MOUNTAIN CARE FOUNDATION’s DUO (Do Unto Others) program launched in Davis County. The foundation uses volunteers to assist low-income homeowners who are seniors or those living with disabilities with home repairs and seasonal yard maintenance.

Riverdale - GORDMANS donated more than $11,000 to SPECIAL OLYMPICS UTAH and UNITED WAY OF NORTHERN UTAH. The donation was a result of the g-Thanks Gordmans Community Day held at the store.

Logan - SCENTINEL CANDLE & GIFT celebrated its 20th anniversary with a custom corporate gift line. The Scentinel Candle & Gift retail store is at 255 N. 950 West, Ste. A1.

Ogden - SCHMITT, GRIFFITHS, SMITH & CO. merged with EIDE BAILLY, a regional public accounting and business advisory firm. The merger will enable the two firms to provide additional benefits to clients through expanded service lines.

Bountiful - SAHARA recently launched a new website, Created by MIGHTY CLEVER, a full-service advertising agency, the new website utilizes vibrant colors and images and is designed for easy viewing on smartphones and tablets.


Ogden - BANK OF UTAH celebrated the opening of its new South Ogden branch, 4605 Harrison Blvd., by hosting a charity yard sale to benefit the HAVE A HEART FOUNDATION in partnership with the NORTHERN WASATCH HOME BUILDERS ASSOCIATION. The two organizations build new homes for special needs families every year in Davis or Weber counties.

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