October 23, 2013

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CEO of the Year

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Article

Arches Helping Enroll Consumers Under Affordable Care Act

Press Release

October 23, 2013

Private Sector Partnership Offers ‘Workarounds’ to Healthcare.gov, Helping Consumers Prepare to Enroll

Salt Lake City — October 1, 2013 marked the beginning of open enrollment under the Affordable Care Act, the law requiring health insurance for all U.S. citizens by March 2014. To answer questions and provide “pre-enrollment” assistance while the issues with healthcare.gov are getting resolved, Arches Health Plan and Dialogue Marketing have partnered to educate Utah residents on their coverage options.

Part of Arches’ charge as a new CO-OP (Consumer-Oriented and Operated Plan) established through federal loans from the Affordable Care Act is to help educate the community about the Affordable Care Act (ACA)—whether consumers choose Arches or not. The CO-OPs are also designed to focus on vulnerable populations that are disproportionately uninsured, groups likely to need help navigating their choices in the new marketplace for insurance.

This partnership allows consumers to get the answers they need from qualified licensed personnel quickly and professionally over the phone. In Utah, navigators and certified application counselors must complete state licensing and pay a surety bond before providing enrollment assistance.

“While small non-profits are getting fully licensed as navigators and healthcare.gov works out its remaining difficulties, Utah residents need more tools to explain their options for coverage and subsidies under the Affordable Care Act,” said Judi Hilman, Arches vice president of strategic partnerships and consumer engagement. “To see the full range of options, consumers will need to be patient with healthcare.gov. Or they can enroll using a toll free number: 1-800-318-2596. In the meantime and going forward, Dialogue Marketing has licensed insurance agents equipped to help members of the community that may not be reached by brokers and agents.”

Open enrollment ends March 31, 2014. Those enrolled by 12:00 AM on December 15, 2013 will have their coverage start January 1, 2013. 

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