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The highly competitive 2013 PR Daily Awards, which spotlight the best media and public relations work from around the world, recently announced that the University of Utah Health Sciences' Algorithms for Innovation was the winner of the Best Annual Report.
“The report’s attractive design, eye-catching images, and in-depth examination of the medical center’s work all add up to a first-place showing in the Best Annual Report category,” wrote Ragan Communications, the communications firm that sponsors the awards. “The report engages readers with images of the center’s diverse workforce of scientists and support staff, showcases the medical center’s facilities and brags a little about its success in cutting post-operative occurrences and increasing patient satisfaction.”
The Algorithms for Innovation campaign also received honorable mentions for Best Website Launch and Best Publicity Campaign.
“This campaign was designed to tell the world about the fantastic work that’s happening at University of Utah Health Sciences in an honest, transparent and provocative way,” says Vivian S. Lee, senior vice president of University of Utah Health Sciences. “This recognition, and the positive responses we’ve received from colleagues across the country, suggest that we’re not only telling our story, but doing so in an interesting, award-winning way.”
The site algorithmsforinnovation.org provides additional content, including short films that feature some of the U’s researchers, clinicians and leaders. To further raise awareness of the U’s health sciences center, a creative team from the public affairs office attended the annual meeting of the American Association of Medical Colleges (AAMC), where they interviewed 45 faculty and leaders from across the country and posted videos online within 24 hours.
The next Algorithms for Innovation report is due to be published in October.