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Travel & Tourism
The American Advertising Federation of Utah held its annual ADDY Awards Gala Saturday night at the Utah Museum of Fine Arts at the University of Utah.
The “Best in Show” ADDY went to Struck for its Delicate Arch installation in the Bay Area Rapid Transit’s Montgomery Street station for the Utah Office of Tourism.
John Youngren, a vice president at Love Communications, received the Professional of the Year award. Youngren is a key member of Love’s account team, providing advertising, creative and public relations expertise to accounts including the Utah Lt. Governor’s Office, United Way of Salt Lake and the Utah Department of Health Anti-Tobacco campaign.
Top ADDY winners included agencies Fluid and R&R Partners, which took home 27 and 16 gold and silver awards, respectively. Winners also included: Advent Creative, Brigham Young University, BYU Adlab, Faktory, Jibe Media, Lone Peak Productions, Love Communications, McCann Worldgroup SLC, modern8, Penna Powers Brian Haynes, Red Olive, Richter7, RIESTER, Saxton Horne, Struck, welikesmall and ZAGG.
In December, AAF-Utah honored advertising industry professionals in 11 separate categories. The Rockies Awards were created to complement the long-time ADDYs, which for decades has honored the creative side of advertising campaigns born in Utah.