30 Women to Watch

Devin Felix, Di Lewis, Heather Stewart | Photography by Eric Delpenich

May 6, 2013

Stewart also developed an inventory system that improved accuracy to more than 99 percent, implemented a quality-control process that virtually eliminated packaging errors, and created a scheduling system to align production output with the sales forecast.

“Don’t just do your job, excel at your job,” she advises young people who are just starting their careers. “Go above and beyond on assignments given to you. Come up with solutions to do your job faster, better and with higher quality. This can be a rare talent and your results will be noticed.”

Jeanette Haren
President and CEO, Truenorthlogic

Jeanette Haren started her career at Evans & Sutherland, where she spent the following 20 years leading teams to build software architecture and implementation for large-scale internet systems deployment. In 2001, she co-founded iAssessment, which became Truenorthlogic, serving as chief technology officer until 2009, when she became CEO.

Haren has been integral to the company’s success, first in writing much of its software, then in leading Truenorthlogic to 200 percent revenue growth.

Part of Haren’s success as a leader is due to her willingness to do whatever she’s asking employees to do. She says it’s also important to “listen, listen and listen some more. If you don’t hear people’s suggestions or ideas, how can you lead them to a common goal? If you do listen, you will end up in a smarter place because more minds on the problem will result in a better solution.”

Katie Holland
President, Corporate Alliance of Salt Lake

“Helping people build, grow, manage and maintain their business relationships is incredibly rewarding,” says Katie Holland, who joined Corporate Alliance in 2008 and became president of its Salt Lake hub in 2010. Holland is also an owner/partner of Corporate Alliance, which she describes as “a relationship-building system with events, training [and] software.”

Since 2008, the company has grown from a small handful of members to several hundred members with four hubs in Utah and an out-of-state franchise in California. “With our management/ownership team, I’ve been involved with every market decision, every event, and hand-selection and training of an incredible staff. Steering the ship can be challenging but, conversely, the rewards are bountiful,” says Holland.

Prior to joining Corporate Alliance, Holland was vice president of Innovations International, which gave her 18 years of consulting, training and executive coaching experience. She has worked with numerous Fortune 200 companies, including Merck, Dow Chemical, American Express, Anheuser Busch, Kellogg and Northrop Grumman.

Heather Erickson
Sr. Director of Corporate Communications and U.S. Public Relations,

In the three years since Heather Erickson joined as senior director of corporate communications and U.S. public relations, she’s been an integral part of the company as it went through some big changes.

Erickson directed communications through six acquisitions, including its own $1.6 billion acquisition. She built Ancestry’s social media, growing Facebook fans from 5,000 to 100,000 in less than a year. She expanded efforts to improve recruitment, built an employee communications strategy and expanded Ancestry’s charitable giving program. Erickson also helped boost the brand by telling stories like the family connection of Twilight star Robert Pattinson to Vlad the Impaler.

It helps that Erickson is passionate about her work. “If you can’t work with great people and with a fun product, then it’s a lot harder to enjoy work. We have a lot of fun at and we have a lot to communicate internally and externally—so working with my colleagues to determine the right messages and the best timing is another great part of my job.”

Pauline Ploquin
COO, Struck

Pauline Ploquin arrived in Utah in 1999 to work for the Salt Lake Organizing Committee in its creative services department. The work gave her a breadth of experience that she leveraged in her post-Olympics role at Axiom Design Collaborative. When that company merged with Struck Creative in 2009, Ploquin took on the responsibility of building and leading the account services team.

Ploquin says the most empowering thing a leader can do is engage the entire team in developing a shared sense of vision. As an example, she points to Struck’s recent and successful pitch to the homebuilder Lennar. The entire team—digital, design, strategy, account management—all came together. “We were all moving as one,” she says. “It’s one of these moments of synergy that’s magic. The creative is amazing, the strategy is spot-on, the client relationship is just…it comes from the heart. You work hard to get to these moments.”

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