Articles

Lost in Translation

Preserving Brand Strength in Foreign Markets
In the print edition of “Lost in Translation,” incorrect translations were included within the article. The mistranslations were not provided by the author. Utah Business regrets this error. Marketing managers often laughingly relate how Coca-C...
February 1, 2011

Point of Origin

Utah’s Distribution Infrastructure Attracts Outdoor Rec Companies
While Utah’s recreational wonderland has attracted outdoor sports enthusiasts for decades, the state has also become a magnet for outdoor product companies. The state’s unparalleled outdoor recreational opportunities, combined with solid distribu...
February 1, 2011

Slippery Slope

Be Careful When Mixing Social Networking and Business
Are your company policies in need of an extreme makeover? Are your employees tweeting on Twitter, blogging, Facebooking or texting about you or your company? Social media is loosely defined as a variety of web-based technologies that enable people...
February 1, 2011

Stealing the Show

Utah’s Film Industry Reaping Big Rewards for Locals
It wasn’t the first time it’s happened to Marshall Moore, and it probably won’t be the last. Still, for the director of the Utah Film Commission (UFC), an experience he had last summer is indicative of the impact the film industry has on Utah’s ec...
February 1, 2011

Survival of the Fittest

Execs Turn to Outpatient Cosmetic Procedures for a Competitive Edge
Utah is known world-over as an outdoor paradise, with skiing, hiking and boating opportunities galore. We may be outdoorsy, but we also care about our looks a great deal. In 2007, Forbes claimed Salt Lake City was the vainest city in America bas...
February 1, 2011

Tom Stockham

Matching Tech Solutions with Human Needs
When discussing what leads to success, Tom Stockham always points away from himself. The newly minted CEO of SwarmBuilder instead focuses on the high-caliber people he works with. In fact, success, he says, is based on “surrounding yourself with ...
February 1, 2011

Under Cover

Local Company Provides E-commerce Anonymity
What would happen to your company if your computers were hacked? What would you lose—passwords? Customer lists? Credit card info? Just a few weeks back, another virus swept through Utah computers, this time targeting web-based email...
February 1, 2011

100 Most Influential People

Every three years, Utah Business magazine features our 100 Most Influential People—individuals who are key to shaping the economic, political and social climate of the state. From the halls of government to powerful boardrooms, these are the peopl...
January 1, 2010

2011 Legislative Preview

The 59th general session of the Utah State Legislature is about to commence. And with several hot-button issues simmering—and a budget to balance—the session will usher in weeks of scripted floor debates, dull-as-dirt committee meetings, impassion...
January 1, 2010

Be a Smart Borrower

Get the Capital You Need to Grow Your Business
In 2009, Utah experienced the single great-est job decline since the Great Depression. However, the state’s unemployment rate remains below the national average, and the state is expected to gain more than 19,000 jobs in 2011, according to the Bur...
January 1, 2010

Boom or Bust

The Face of the Recession in Rural Utah
Trying to pull onto Highway 40 from a side street in downtown Vernal is getting tougher these days, thanks to all of the traffic. That might seem like a problem to some people, but Tammie Lucero thinks it’s a harbinger of a resurging Uintah County...
January 1, 2010

Borrowing from the Family

Get it in Writing, Even from Mom
It was 1984 and tanning salons were popping up in strip malls across America, when a family member of mine decided to jump on the trend. The idea was great, the timing was perfect and the location was prime, right across the street from Utah Count...
January 1, 2010

Commercial Building

The construction industry was the first to be hit by the Great Recession, and many believe that it’s construction that will lead us through the recovery. But industry insiders fear that with federal and state projects dwindling, and with limited f...
January 1, 2010

Direct Connection

Executives Traveling the Friendly Skies Againg
It’s no secret that air travel throughout the United States has slowed substantially in recent years. Whether it’s the economy, technological advancements or simply passenger frustration, the industry has seen smoother days. But according to loca...
January 1, 2010

Down for the Count

Utah's Residential Real Estate Market Remains Stagnant
Two years ago, as the nation’s residential real estate market began to fully feel the impact of the recession, industry analysts pointed to the end of 2010 as the beginning of the recovery. Now, as that milepost has passed, many believe it may not...
January 1, 2010

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