Articles

Crisis of Character: Building Corporate Reputation in the Age of Skepticism

By Peter Firestein
Reputation is in the pantheon of a company’s most precious assets. It doesn’t matter whether your company produces cupcakes or SaaS solutions, your reputation matters. In fact, it is so vital that if it is nourished well, it can be the very key to...
February 1, 2011

Employers can move Utah’s economy forward

One of Utah’s many strengths has long been is its youthful workforce. Utah, in fact, has the nation’s youngest population; the state’s median age is 28.5, the nation’s is 36.8. In our annual Forty Under 40 recognition feature, we celebrate 40 o...
February 1, 2011

Forty Under 40

One of Utah’s many strengths has long been the innovative thinking and fresh experiences of its youthful population. Whether they are creating new entrepreneurial ventures or directing established companies, this generation of leaders is confident...
February 1, 2011

Going Public?

What You Need to Know for a Successful IPO
If you are leading a company that is preparing to go public within the next few years, you have much to consider: the strength and buoyancy of the U.S. capital markets, current economic indicators and your company’s performance. No one will tell y...
February 1, 2011

Help Not Wanted

Out-of-Work Utahns Struggle Against Employer Perceptions
In June 2010, a job recruiting website called The People Place posted an advertisement asking for applicants to fill an engineering position. Along with the usual computer, technology, education and communication skills required, candidates were i...
February 1, 2011

Joelle Kanshepolsky

Building Local Business
In 2004, Joelle Kanshepolsky and her husband embarked on a year-long trip to see the world. They lived for a month at a time at various locations on a mere $30 a day, and they came to know and love people from many other cultures. These travels...
February 1, 2011

Lost in Translation

Preserving Brand Strength in Foreign Markets
In the print edition of “Lost in Translation,” incorrect translations were included within the article. The mistranslations were not provided by the author. Utah Business regrets this error. Marketing managers often laughingly relate how Coca-C...
February 1, 2011

Point of Origin

Utah’s Distribution Infrastructure Attracts Outdoor Rec Companies
While Utah’s recreational wonderland has attracted outdoor sports enthusiasts for decades, the state has also become a magnet for outdoor product companies. The state’s unparalleled outdoor recreational opportunities, combined with solid distribu...
February 1, 2011

Slippery Slope

Be Careful When Mixing Social Networking and Business
Are your company policies in need of an extreme makeover? Are your employees tweeting on Twitter, blogging, Facebooking or texting about you or your company? Social media is loosely defined as a variety of web-based technologies that enable people...
February 1, 2011

Stealing the Show

Utah’s Film Industry Reaping Big Rewards for Locals
It wasn’t the first time it’s happened to Marshall Moore, and it probably won’t be the last. Still, for the director of the Utah Film Commission (UFC), an experience he had last summer is indicative of the impact the film industry has on Utah’s ec...
February 1, 2011

Survival of the Fittest

Execs Turn to Outpatient Cosmetic Procedures for a Competitive Edge
Utah is known world-over as an outdoor paradise, with skiing, hiking and boating opportunities galore. We may be outdoorsy, but we also care about our looks a great deal. In 2007, Forbes claimed Salt Lake City was the vainest city in America bas...
February 1, 2011

Tom Stockham

Matching Tech Solutions with Human Needs
When discussing what leads to success, Tom Stockham always points away from himself. The newly minted CEO of SwarmBuilder instead focuses on the high-caliber people he works with. In fact, success, he says, is based on “surrounding yourself with ...
February 1, 2011

Under Cover

Local Company Provides E-commerce Anonymity
What would happen to your company if your computers were hacked? What would you lose—passwords? Customer lists? Credit card info? Just a few weeks back, another virus swept through Utah computers, this time targeting web-based email...
February 1, 2011

100 Most Influential People

Every three years, Utah Business magazine features our 100 Most Influential People—individuals who are key to shaping the economic, political and social climate of the state. From the halls of government to powerful boardrooms, these are the peopl...
January 1, 2010

2011 Legislative Preview

The 59th general session of the Utah State Legislature is about to commence. And with several hot-button issues simmering—and a budget to balance—the session will usher in weeks of scripted floor debates, dull-as-dirt committee meetings, impassion...
January 1, 2010

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