Articles

Spreading the Word

Old and New Marketing Methods Attract Consumers
Whether it's stamped on a postcard, plastered across a truck or posted on the latest social media site, Utah’s marketing companies offer unique solutions for companies to spread the word about their products and services. We profile three Utah-bas...
January 23, 2012

The Utah Jazz

Regardless of the scoreboard, the NBA team is a win for Utah
When Larry H. Miller bought the Utah Jazz in 1985, his intention was to give something back to the community he loved. “If you go down to the root of [why he bought the Utah Jazz], it has a lot to do with our family’s commitment to the state of Ut...
January 23, 2012

A Change of Heart

Utah Companies Send Heart Health Worldwide
Flora Floyd suffered a heart attack in 1997. She was diagnosed with severe cardiomyopathy, or a weakened heart muscle. Despite medical attention, she suffered from constant shortness of breath, her activity level declined and her quality of life w...
January 23, 2012

A Seller’s Market

Festivals and Expos Help Businesses Take Their Show on the Road
In 1980, the owner of a Salt Lake City radio station developed a concept to attract business from a sector that wasn’t advertising—the health and fitness industry. From gymnasiums to sporting equipment retailers to health food stores, he wanted to...
January 23, 2012

Travel and Tourism Industry Outlook

A Roundtable Discussion Among Local Leaders
Travel and Tourism Mark White, Salt Lake Convention & Visitors Bureau Barbara Riddle, Davis Area Convention & Visitors Bureau Bill Malone, Park City Chamber Bruce Fery, Grand America Hotels & Resorts Chad Linebaugh, Sundance Resort Lei...
January 23, 2012

Is the Billable Hour Dead?

Controlling Legal Costs in a Tough Economy
Sales and profits in most businesses have suffered the recession squeeze over the past 18 months, and legal budgets are no exception. Consequently, the economy is spawning questions about the demise of the billable hour and is producing heated dis...
January 23, 2012

Kris Mecham

Plowing Forward With Experience
Kris Mecham is driven in more ways than one. Whether in his role as president and CEO of Deseret First Credit Union (DFCU), or on the golf course with his sons, Mecham is committed to whatever is required of him. “One of the things that golfers l...
January 23, 2012

Face to Face

Sealing the Deal Still Requires Travel in a Webinar World
In recession battered 2009, corporate travel dropped an average of 20 percent nationwide. The question corporate travel managers and travel agents are asking now is: How much of that business will return and how much is gone forever? One Utah tra...
January 23, 2012

Juggling Acts

Student Entrepreneurs Keep Things Moving
You’ve heard that starting a new business is a circus; just try it while going to school. Many successfully do though, since Utah’s universities have professional programs designed to help its students put their best ideas to work. For instance...
January 23, 2012

CEO of the Year

CEO of the Year By Linda T. Kennedy and Lindsey Hannay In a history-making era when CEOs across the country fell by the wayside as quickly as company revenues dropped and unemployment rose, some CEOs found their finest hour. Utah Business maga...
January 23, 2012

To Your Credit

Tax Incentives Build Utah Businesses
Since August, Utah Gov. Gary R. Herbert has continued his predecessor’s business-friendly policy of offering tax credits to high-paying companies that either expand or relocate to Utah. Economic development tax increment financing (EDTIF) is a co...
January 23, 2012

Hitting the Target

Successful Companies Must Develop an Online Marketing Plan
Take a moment to visit 1994 with me. I was sitting in a word processing class learning commands on a DOS-based computer with a green-colored screen. Smartphones have more power than that computer. Bill Clinton was President of the United States,...
January 23, 2012

Setting Up Your Own Shop

SBA Loans Help Business Owners Seize Opportunities
Although there are probably some tough times ahead, we are beginning to see hope emerging from behind the dark clouds of economic uncertainty. For those companies wanting to take advantage of some of the opportunities created by the recession, tap...
January 23, 2012

Kelly Saunders

Controlling His Destiny
In Kelly Saunders’ mind, safety comes first—every time. As president and CEO of Kennecott Utah Copper, Saunders can explain how the company bounced back after copper prices dropped from an all time high of $4.20 in June 2008 to $1.30 just six mont...
January 23, 2012

Out of the Office

Jumpstart Business Planning with Corporate Retreats and Meetings
High-profile junkets to exotic locales drew the ire of the public when it came to light that companies like Lehman Brothers and AIG were taking such trips while bleeding red ink. Since then, executives have become much more conscious about public ...
January 23, 2012

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